Marketing Operations | Project Management | Brand Optimization

Rebekah Tozer | Marketing Operations & Project Management

“I turn ambitious marketing plans into executable systems that deliver.”

I'm a marketing operations manager who thrives in the messy middle—where ambitious plans meet real-world execution.

With 10+ years coordinating cross-functional teams and building workflows from scratch, I bring structure to complex marketing environments without slowing down creativity.

My background spans both creative execution and systems management, which means I understand what it actually takes to deliver campaigns and can set realistic timelines that teams can meet. I'm especially drawn to small and mid-size companies or mission-driven organizations where I can wear multiple hats, implement processes that scale, and help growing teams move from reactive to strategic.

Let’s connect rebekahtozer01@gmail.com or on LinkedIn.

Professional Experience

Marketing Operations Consultant

Rebekah Tozer LLC, self-employed, contract work

  • Multi-Client Project Coordination: Managed multiple client accounts by coordinating timelines, deliverables, and approvals to ensure on-time delivery across all projects

  • Cross-Functional Team Management: Coordinate photographers, designers, copywriters, and developers to execute integrated campaigns, establishing workflows that improved project delivery speed by 50%

  • Brand Development Project Leadership: Led end-to-end brand development initiatives, coordinating vision/mission workshops, writing creative briefs, messaging framework creation, and visual identity rollouts across multiple stakeholder groups.

  • Campaign Performance Management: Establish tracking systems and reporting cadences that enable data-driven optimization decisions across multiple client accounts and platforms

  • Client Stakeholder Communication: Manage ongoing client relationships, translating business objectives into executable marketing initiatives while maintaining alignment throughout project lifecycles

  • Digital Ads Management: Created and managed Meta ad accounts for clients and provided monthly reports

  • Diverse Client Portfolio Management: Partnered with mission-driven organizations, women founders, service providers, educational institutions, finance and healthcare/wellness professionals, adapting marketing strategies and workflows to meet unique organizational needs across varied industries

2017 - present

Hope Chapel, non-profit organization

Marketing & Communication Manager

2014 - 2017

  • Marketing Operations Leadership: Orchestrated comprehensive marketing strategy for 2,000+ member organization, coordinating 5 departments to ensure messaging alignment and timely execution of quarterly and annual plans

  • Integrated Campaign Management: Built and managed marketing calendar coordinating 12+ monthly deliverables across digital, print, and event channels with multiple internal stakeholders and external vendors

  • Complex Project Coordination: Led $250,000 cross-departmental capital improvement initiative, managing vendor relationships, timeline dependencies, budget tracking, and stakeholder communication throughout 18-month project lifecycle

  • Marketing Workflow Optimization: Established content approval processes and production workflows that reduced campaign launch timelines by 30% while maintaining quality and brand consistency

  • Executive Communications Coordination: Managed strategic messaging development for leadership team, coordinating input from multiple departments and ensuring consistent execution across all communication channels

  • Marketing Systems Implementation: Developed and implemented social media workflow and content calendar systems enabling consistent multi-platform publishing across 6 channels while scaling team capacity

Tech Stack

Workflow Automation, Design, Creative

  • Meta for Business

  • Squarespace

  • Wix

  • Hubspot

  • Active Campaign

  • Kajabi

  • Zapier

  • Canva

  • InDesign

  • LeadPages

  • Mailchimp

  • CRM’s

Business

  • Microsoft Suite

  • Google Workspace

  • Slack

Project Management & Collaboration

  • Zoom

  • ClickUp

  • Asana

  • Trello

  • Notion

  • Miro

  • Scribe How

Education

Bachelor of Arts, Communications Minor in Graphic Design Meredith College, Raleigh, NC | 2003

Let’s connect rebekahtozer01@gmail.com or on LinkedIn.