Rebekah J. Tozer
Brand Strategist | Co-Founder | Connector
I build the founder,
not just the brand.
About
For the last decade, I've worked with founders who knew they needed to be seen but couldn't quite get it out of their head. The work has been the same every time: pull what's inside, turn it into something visible, and build the infrastructure to keep it running.
These days, I do that work at full scale across two companies I co-founded with my partner, Ryan Heath. Brand Machine — part of The Advisors Machine — is where I focus my brand strategy work, currently for financial advisor firm founders.
FJ Shaw Private Wealth is the boutique RIA where I run operations and client relations. Both let me practice what I teach: be the bus driver, build the machine, show up like the expert you actually are.
Before all of this, I spent years in communications and operational leadership. I've built brands, content systems, and the kind of behind-the-scenes infrastructure that makes both actually run. Systems thinker. Connector. Constant learner.
Now I get to build for founders the way I always wanted someone to build for me.
What I’m Building
The Advisors Machine
The home my partner, Ryan Heath and I are building for advisor firm founders. I lead Brand Machine, the brand strategy engine inside it.
FJ Shaw Private Wealth
A boutique RIA I co-founded. I run operations and client relations — which keeps me close to the day-to-day reality of the advisors I build brands for.
Past Projects
Healthcare Strategist & Consultant
Full rebrand — strategy, identity, website, messaging.
Business Coach & Course Creator
Full rebrand plus course, podcast, and email systems — the whole machine.
Content & Communications
Writing, social systems, ad creative, and lead generators — the day-to-day machine behind a brand.
Connect
The best way to reach me is email or LinkedIn — I read everything.
If you're an advisor looking for brand strategy, that work happens at The Advisors Machine.
Email me at rebekah@rebekahjtozer.com