Cristy needed to establish a consistent online presence and grow her audience a bit before moving forward with a full branding project. To get started, we identified a few visual and messaging guidelines that represented where she was currently and how she wanted to be seen by her audience.

Professionalism and authentically showing up were her biggest requirements. We worked on consistent messaging and posting following the brand guidelines we created. We also created a branded opt-in as a lead generator to begin building an email list. We made sure her brand was cohesive across all platforms.

As a result, Cristy grew her audience, her audience engagement and her confidence in the brand she was creating.