TIFFANY RYDER
BRANDING | MESSAGING | POSITIONING
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BUILDING A POWERFUL PERSONAL BRAND
Tiffany Ryder has worn many hats in her life, from NFL Cheerleader to Emergency Room P.A to Healthcare Consultant. Whether she finds herself in the emergency room or the boardroom, she brings presence and passion to the job.
She wanted to expand her network and professional opportunities but wasn’t quite sure how to create an elevated digital presence that truly reflected who she is and where she is headed.
She had an established presence among her peers and colleagues along with a solid LinkedIn audience but wanted to gain the visibility of decision-makers and CEO’s.
It was time for Tiffany to be known - to step out of a position as an identity and owning her personal power as a personal brand.
We positioned Tiffany with a custom to her Messaging Framework complete with a clear plan on how to be intentional with communicating her brand message in a way that resonates with her audience. With her brand values clear and her messaging built out, it was time to position Tiffany in a way that highlights her credibility and innovative approach to providing solutions to individuals and organizations.
We presented ONE way to work with her as a healthcare strategist and consultant, allowing her options when partnering with businesses.
We wanted to build a personal brand that allowed Tiffany to go shoulder to shoulder with any competitor and stand out. With a fully customized website centered around her personal story, podcast marketing assets, Media/Press Kit and a twenty-five page Brand and Messaging Guide, Tiffany is able to confidently embrace her mission.
Press Play to watch Behind the Scenes of Tiffany’s Brand Shoot