Dana has built a strong network marketing business in the health and wellness space but she knew her message around how to manage stress was a solution for an even bigger audience.

She wanted to build a personal brand that would incorporate her current business but also position her to work with corporate clients and book speaking engagements. To accomplish this, we would elevate her online presence and marketing to position her as THE go to authority for a keynote speaking and catch the attention of ambitious, professional, high performance women and business leaders.

Her branding and messaging had to make the switch from “health and wellness” focused to “expert communicator” focused. We leveraged her expertise to focus on stress management as a strategy for high performance women, instead of the industry saturated basic business leadership skills as the solution. Speaking directly to the importance of stress resiliency and the high performance professional woman gives her brand and messaging a unique sound.