As a trained pharmacist and vision-minded investor, Ha has always been motivated to help people live better by feeling better. She desired to build a brand that would position her to serve her audience with love and education to improve the quality of daily life.

While her professional training as a pharmacist gave her amazing insight into the science of medicine, she had the heart of a healer and desired to have a more personal connection to helping people.

Ha was stuck at what action steps were needed to build a brand that would both incorporate her knowledge and position her to impact her audience.She wanted a brand that resonated with spiritual, heart centered healers. We combined the spiritual, heart-centered energy with the professional, intellectual energy to allow Ha to resonate with people who identified as “healers”.

Positioning her to speak to healers  gave her a clear brand voice and message: Helping healers feel better so they heal better. With that clarity, Ha’s brand was launched through a suite of branded content including her website, social media campaign, email sequences and an OptIn lead generator targeting healers.